How a Social Media Makeover Increased Sales by 108%

Client

Apricotton – A startup brand specializing in bras designed specifically for tween and teen girls.

Challenge

As a growing business founded by two university students, Apricotton faced limited resources and struggled to scale its social media presence. The founders needed a more effective strategy to reach their target audience, improve engagement, and drive sales.

Solution

After winning Hootsuite’s Social Media Makeover for Small Businesses, Apricotton received social media consulting, advertising support, analytics tools, and content strategy training.

Key initiatives included:

• Creating platform-specific content for Instagram, TikTok, and Pinterest.
• Increasing the use of Instagram Reels and interactive content.
• Running targeted paid advertising campaigns.
• Leveraging social listening to better understand audience needs.
• Using analytics to track performance and optimize content strategy.

Results

Within just two weeks, Apricotton achieved:

• 108% increase in sales
• 66,000 social media impressions
• 8 hours saved per week through streamlined analytics and reporting

The paid advertising campaign significantly boosted brand awareness and engagement across Instagram and Facebook, while data-driven content decisions improved audience connection and conversion rates.

Conclusion

By combining strategic content creation, targeted advertising, and performance analytics, Apricotton transformed its social media presence and accelerated business growth. The campaign demonstrates how small businesses can achieve significant results when supported by the right digital marketing tools and expertise.